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Saturday September 25, 2004
For Information about No. 30
Toyota Tundra, please contact:
Diane DeJoseph
626-354-3084

Marc Spiegel
414-559-7700

For Information about NBCAM:
Susan Nathanson
National Coordinator, NBCAM
312-596-3557 (office)


FOR IMMEDIATE RELEASE

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No. 30 TOYOTA TUNDRA PROMOTES
NATIONAL BREAST CANCER AWARENESS MONTH
AT NASCAR CRAFTSMAN TRUCK SERIES LAS VEGAS 350



The Germain/Arnold Racing team and Toyota Racing Development are working together to promote October as breast cancer awareness month. In collaboration with the National Breast Cancer Awareness Month (NBCAM) program, NBCAM’s logo and pink ribbon, will be displayed prominently on the No. 30 Toyota Tundra at the NASCAR Craftsman Truck Series 350 at Las Vegas Motor Speedway on Saturday, September 25.

"Given the growing popularity of NASCAR with women, the Germain/Arnold Racing team is proud to play a role in raising awareness of breast cancer and the importance of early detection," stated team co-owner Don Arnold. This weekend marks the third race that the Germain/Arnold Racing team’s Toyota Tundra will participate in the NASCAR Craftsman Truck Series. In their first race on September 9, the Germain/Arnold Racing team and driver Todd Bodine finished fourth in the Kroger 200 at the Richmond International Raceway. The team looks forward to another strong finish on Saturday.

Breast cancer is the second leading cause of cancer-related deaths in women and one in eight women will develop it in her lifetime. In 2004, an estimated 1,450 men will be diagnosed with breast cancer. According to the most recent data, breast cancer death rates in women declined by 2.3 percent per year during 1990-2000. Significant progress in mammography technology is helping physicians to diagnose the disease earlier and new treatment options are providing more comfortable treatments and improved outcomes.

"It is important for all women age 40 and above to get a mammogram annually and to take charge of their breast health," said Susan Nathanson, National Coordinator for NBCAM.

National Breast Cancer Awareness Month is dedicated to increasing awareness about the importance of early detection of breast cancer through a nationwide campaign. The NBCAM Board of Sponsors is comprised of 16 national public service organizations, professional medical associations, and government agencies working in partnership to raise awareness and provide access to breast cancer screening services. This year marks 20 years of NBCAM, which is dedicated to educating women about breast cancer detection, diagnosis and treatment. Since its inception, NBCAM has been funded by an unrestricted educational grant from AstraZeneca Healthcare Foundation.

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