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The Georgia Aquarium is celebrating NBCAM by lighting
up in pink the entire month
of October!
NEWSROOM | NBCAM Facts
- The first NBCAM program took place in October 1985 as a week-long event to fill the information void in public communication about breast cancer. The founding members of the Board of Sponsors, the American Academy of Family Physicians, AstraZeneca Healthcare Foundation and CancerCare, Inc., distributed brochures, spoke to news reporters, and testified before a U.S. Congressional committee about the crucial need for widespread access to mammography.
- Today the National Breast Cancer Awareness Month (NBCAM) organization is comprised of several national public service organizations, professional medical associations, and government agencies working in partnership to build breast cancer awareness, share information and provide access to screening services.
- October is designated as Breast Cancer Awareness Month, however, at NBCAM, breast cancer awareness and education is a year-round mission.

Sports Illustrated joins the NFL in promoting breast cancer awareness during NBCAM on the cover of their October 12, 2009 issue!
Courtesy of Holly Clegg, co-author of "Eating Well Through Cancer," and NBCAM.
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